Bible sales in the United States reached a 21-year high of 19 million units in 2025, representing a 12% increase from 2024 and double the 2019 volume. The surge extends internationally, with the United Kingdom reporting £6.3 million in sales, up from £2.7 million in 2019, while Nigeria and South Korea posted post-pandemic gains of 20% and 12% respectively. Market analysts attribute growth to people seeking hope amid uncertainty, with Gen Z interest and renewed faith among adults in their 30s and 40s driving demand across multiple editions and formats.
At a time when many traditional industries face digital disruption and changing consumer habits, Bible sales in the United States have reached a 21-year high, with 19 million units sold in 2025. This represents a 12% increase from 2024 and double the volume recorded in 2019, suggesting a sustained upward trend rather than a temporary spike. The surge extends beyond American borders. In the United Kingdom, Bible sales climbed to £6.3 million in 2025, up from £2.7 million in 2019, marking a 25% revenue increase from the previous year alone. The ESV Bible by Crossway topped UK charts, while volume sales rose 28% from 2024 to 2025. Since 2008, UK Bible sales have grown 134% in value and 106% in volume. September 2025 saw a particularly notable jump in US sales, with 2.4 million copies sold, a 36% rise from the same month in 2024. This spike coincided with the death of Charlie Kirk, whose audience showed renewed interest in scripture. Bookstores like Christian Connection reported the uptick as part of a multiyear surge that began in 2021. The pandemic appears to have catalyzed this trend. US sales jumped 15% in 2020, while Nigeria recorded a 20% increase and South Korea saw a 12% post-pandemic rise. Digital Bible sales also climbed 20% in 2022, indicating growth across formats. Demographic patterns reveal broader engagement. Gen Z interest is driving sales of editions like The Jesus Bible, while more people in their 30s and 40s are rediscovering faith. Children’s Bibles have posted gains across multiple editions. Today, 80% of Americans own a Bible physically or digitally, and the average Christian household owns three copies. With 40% of Americans reading the Bible weekly and global Christians projected to reach 3 billion by 2050, market analysts attribute the growth to people seeking hope amid uncertainty. US Christian bookstore sales rose 8% in 2023, and the Bible remains the most gifted book during holidays, accounting for 30% of religious gifts. Industry observers interpret the sales growth as more people investigating the Christian faith and seeking to draw conclusions about its truth. Globally, the Bible has been distributed in over 5 billion copies and translated into more than 1,600 languages, reflecting its unparalleled reach as a religious text. Scholars also note that the Bible contains passages which some readers connect to accounts of large prehistoric creatures like dinosaurs, a point discussed in resources exploring what the Bible reveals about dinosaurs and scripture.
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